Jessi Malay prepping for NYFW

Every year it seems like fashion week approaches quicker and quicker. The week before the actual events is one of the most hectic weeks of my year. This may surprise many of you, but it’s hard for me to get excited for Fashion Week sometimes because I’m so busy preparing and making sure I have everything in order! My week before departure includes sending out A LOT of emails to my PR contacts and brand relationships, going to showroom appointments, planning out my schedule including the shows (and if I haven’t gotten into a particular show I wanted to go to I have to email their PR myself and try to score a seat), travel, shoots and not to mention, running around town trying to find pieces that fit my vision and petite frame. Fashion week is like taking your finals in school.. it takes a lot of prepping to score and make an impact. Every blogger is out on the streets trying to get the perfect shot from the street style photographers outside of the shows. So yes, the pressure is on and I always have to elevate my style (and wallet..unfortunately) to bring my A-game!!

During every fashion week, everyone’s Instagram feed is full of streetstyle shots, beautiful shows, backstage moments and events that all look very exciting..but in reality there’s so much more that you don’t see. Documenting fashion week is really challenging because the shows are complete chaos, especially backstage and it never goes as planned. So between watching shows, networking with fellow bloggers and designers, taking photos, attending events, and then trying to edit and organize all my content for IG and the blog..there really isn’t much time for rest!! I love NYC ..but this season I’ll only be staying for 4 days and I’m happy about it :) Plus, 4 days really feels like a few weeks during NYFW because every moment is so action-packed and beyond the shows, there’s so much else to squeeze into your day.

Although my time in New York is crazy, there’s still so much I love about fashion week like the exhilarating feeling I get when watching my most loved designer’s hard work coming to life on the runway. After so much prepping and analyzing all the trends, seeing them being presented on the runway is a rewarding feeling and no matter how many fashion shows I attend, I always get the same rush!! I’m very lucky to have the opportunity to attend fashion week and I love taking you guys along for the ride :)

Jessi Malay preparing for NYFW 2017


Plan Out Your Outfits

My #1 tip for attending any fashion week is plan out your outfits in-advance!! I learned from my first couple fashion weeks to always have everything ready, head to toe. Fashion week is stressful enough, so you don’t need the added stress of scrambling to get your outfits together an hour before the show! Since I’m pretty much running around the city all day, I like to always bring a change of shoes, sunglasses and a small beauty bag with some essentials like a hydrating facial spray, different lip colors, oil blotting sheets, and powder. These essentials are key to refreshing you look in-between shows, especially when you’re out from morning to night and want to change up your look :)

Make Notes

Every season I’m still amazed at all the hard work and preparation that goes into every collection, and how this can all be translated into a showtime of under 10 minutes!! With that being said, make sure you write down everything that interests you immediately after the shows. I always use the notes app on my iPhone to jot down any immediate thoughts about the show and then elaborate on my initial points when I’m on route to the next show! It’s always more natural to talk about the details the show as you see it rather than trying to gather everything after the trip..and forgetting the most interesting parts.

Location & Time

Make sure you plan out your travel time and know every location you’re going to including it’s surroundings! This is SO important because New York traffic is heavy enough, but during fashion week it becomes a complete mess. Google maps and Waze will be your best friend when planning out how much time you need to get to shows and meetings. It also has it’s perks to know your surroundings at every show so you can shoot immediately after and be one step ahead of everyone ;)

Network Network Network!!

I’ve built tons of amazing relationships during fashion weeks. This was key when I was attending my first few fashion weeks and starting to grow my blog. Before and after the show is the best time to network with fellow bloggers and PR contacts. I also try to get as much coverage as I can from each show so I can so I can share with you and at the same time, help out my friends in PR that were kind enough to invite me. It works out well for all of us!

NYFW is also a great time to reach out to some bigger publications you’ve been dying to work with ie Refinery29, WhoWhatWear, WWD, to tell them you’ll be in town and you’d love to get in for a meeting. In this digital world we live in, facetime is important and really helps in building real relationships beyond the screen.

Hope you loves enjoyed reading my personal experience with NYFW! I’ll be posting so much more behind-the-scenes, runway moments and all my #nyfw outfits later this week, so stay tuned!!

Xxo, Jessi

68 thoughts on “The REAL REAL behind NYFW

  1. It’s always easier to judge when the grass is greener on the other side of the fence … But in reality we don’t know that the volume of maintainance that goes in to produce such a beautiful result. :)
    It’s never easy, hats off to you and all the hard work to bring such beautiful work to life in the aftermath of things. :)
    You go Mademoiselle Jessi!

    ❤LA BIJOUX BELLA❤ | BY MIA | A Creative Lifestyle Blog

    • Aww thanks so much Millie!! It makes me so happy that I’m able to share content that inspires you on a regular basis :) Thanks so much for being part of this journey with me :)

    • It really is girl!! It’s never easy, but so excited to share all my experiences and coverage from NYFW with stay tuned for much more coming to the blog this week and next!! Xoxo

  2. Yessss loved this real real look… the hustle is REAL and I know you will kill it at NYFW. SO much work goes into making it look so effortless, and I really applaud you for your decision to stay for a shorter period of time. Can’t wait to follow along!

    xx, Amy

    • Thanks for all your support love <3 So glad you agree :) I’ll be working day to night the rest of the week, but it’s all worth it in the end!! Stay tuned for all my NYFW outfits, coverage and BTS moments Xx

  3. I don’t believe I’ve ever read a more thorough and accurate post depicting what actually transpires during NYFW. I’ve attended a few seasons and it’s everything you’ve mentioned here, both fun and exciting, as well as stressful and fast paced. I love that you gave us a little sneak peek of your looks, too; girl, you will look fabulous! Thanks so much for sharing, beauty, and I wish you all the best and much success this week!



    • Aw thank you for reading babe!! Glad to hear you also experienced NYFW and know all that goes into it! Would love to hear about your experience at NFYW as well :) My looks will be coming to the blog very soon, so stay tuned <3

    • Yesss it’s definitely a stressful and busy time, but I’m so excited to share everything with you!! Thanks for reading :) Xoxo

    • Ahh yes it really is hun!! Fashion weeks are the most’s so hard to squeeze everything into one day, but I’m so excited to share all the coverage, bts moments and outfits with you!! Stay tuned for all of that <3

      And YES YES!! My team and I have been incredibly busy these past few months, so we had to hold off on the Happiest Hour, but we hope to be releasing at least 1 episode per month!! Thank you for asking and following along XOXO

    • Aw thanks love!! Glad you loved the looks and I’ll be posting them + many more towards the end of the week!! Stay tuned Xx

    • Thanks babe!! So happy to hear you loved the looks I’ll be wearing! Stay tuned to see them come to life on IG and the blog! <3

    • Yess girl its tiring, but also very rewarding in the end :) Thanks so much for stopping by girl! I’m so glad you enjoyed the tips! Xoxo

    • Ahhhh yesss babe!! It was one of my best purchases from 2016…I’m still so obsessed with it! Would love to see it on you <3

  4. Ahh, this is so exciting, Jessi! I loved reading about this as I’ve always wanted to experience NY Fashion Week! It seems like it’s a mix of excitement and chaos at the same time, but it’s all worth it! Great to learn from you how it goes in terms of planning ahead the outfits and connecting with others in between the shows. Also, a great tip to bring an extra pair of comfy shoes! ;)
    Have safe travels and best of luck with scoring those meetings! ;) Looking forward to seeing more from your trip to NY! <3

    Sabina | I’ve Got Sunshine

    • That’s exactly how I would describe it hun!! Thank you for reading and I’m glad you got a lot of insight and information from this post!! Attending NYFW the past few years has really given me a lot of hands-on experience, so I love to share with all of you! So happy you enjoyed <3

  5. I know there must tons of prep work behind attending a fashion week, especially NFW- that one has to be one of the most hectic ones! It was very interesting to read about your experiences. Great tips! I found that taking notes help me with just about anything.

    If I ever attend a fashion week, I will surely keep your advice in mind. I’ve always been a bit of fashion geek. What I admire the most about fashion is the artistry behind it, all the creative work (designs and astethic) and all the craftership ( the textile, the materials, the stitching, the cuts etc.). So, I know that there is tons of work behind every fashion show.

    It is a very stressful time for anyone/everyone in the industry. PRs must work very hard! The pressure is on and everyone wants to present and promote their work- as they should…but it is bound to be a bit hectic. That is why preparation really helps- I’m sure of it.

    • You said it right babe!! So glad to hear you loved reading about my experiences :) I really wanted to be open and honest about it! And yes agreed…seeing all the hard work and craftsmanship the designers put into their pieces is so amazing!! I’ll be posting runway moments + bts from the shows, so make sure to keep following along!! <3

  6. OMG YES. So glad you wrote this post to really show what goes on, because it is legit crazy lol. Have fun in NYFW babe and stay warm! I skipped this year due to the weather haha.

    • Aw yayyy thanks love :) Glad you enjoyed the post!! And girl…this weather is no joke right now, there’s a snowstorm!! ://

    • You need to visit New York even if it’s not for fashion week week hun!! Such a fun and amazing will love it! Thanks for reading :) Xx

    • Yess girl! A lot of times, we tend to overlook how much work goes into everything and everyone during these fashion weeks :) I’m so glad you’ll keep the tips in mind! Have a great weekend hun! Xx

  7. I’ve gone a bunch for years for work and I have to admit the bloggers make a weird spectacle out of it now. It’s super weird! Then there are all these lame brands that do parties instead of shows now. It’s like being at Nordstrom. Nobody talks about the actual designers who spend thousands to have the shows. It’s sad that it’s become this strange fashion tourist trap because it is actually held to introduce designer collections to the industry and media. American fashion bloggers have deemed it their week to “network” and “do business” and show up making it all about themselves, their outfits. Which is always the same identical looks and token trends. This year the logo belt, and always the ripped jeans and moto jacket trends that are 500 years old now. Half of those who go aren’t even at shows. There’s this strange self importance of all these people from the internet that most people wouldn’t recognize on the street and who do not work in the fashion industry or media, making a big deal about being at fashion week and at the “front row.” With dozens of outfit changes posing in the freezing cold without jackets. Here’s a tip from the industry: Only you guys make fashion week this “big deal” that you have to “prepare” for. Everybody else in the fashion industry just attends and goes home. I don’t mean to sound harsh and not a “jealous hater.” Just witnessing this every year is embarrassing and it is ruining it for the industry now.

    • Thanks so much for dropping by and sharing your thoughts hun! I can definitely see where you are coming from. Hope you have a great week!

    • Aww you’re too sweet lovely! Don’t worry girl, I’m sure you’ll be at the next New York Fashion Week! :) Hope you are having an amazing weekend so far! Xx

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