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1 Nov

Naked In Cashmere

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One of my favorite things about fall and winter is CASHMERE! I love how luxe and cozy it feels against my skin, I love how you can dress it up with a leather skirt or down with denim… I love throwing on a big oversized cashmere sweater at home with nothing else at all, cuddling up on the couch and watching my favorite movies. Cashmere, to me, represents a life of comfort, class, and understated luxury…
For years now I’ve been working with 360 Cashmere. They’ve become one of my absolute favorite brands and kind of an extended family to me. I love what they represent, I love their product, and because it’s a family run business, everything is done with heart and extreme attention to detail. A few months ago, they told me about a new line they were launching called Naked Cashmere…the highest quality staple cashmere pieces, but for a fraction of what they normally cost, and if that wasn’t already impressive enough, they got Kate Moss to be the face of the brand! Peter Lindbergh shot the official campaign with Moss in the South of France and the imagery perfectly captures the relaxed luxury that they wanted everyone to be able to experience.
I was incredibly flattered when the brand approached me to lead the launch of the social media campaign to help raise awareness around NAKED. I’ve been looking for ways to expand beyond blogging, have creative directed campaigns for a few other brands in the past, and have discovered it really is a passion of mine. I love helping create a look, a feel, a culture for a line, helping the consumer to imagine how each product will feel and will make them feel when wearing it. I love the art direction and styling aspects, working alongside the photographer and model/talent to create an energy in each photo that evokes the essence of  the design. In this case, each Naked sweater was crafted for comfort and intimacy. So I called a few of my close girlfriends to help pioneer this campaign, we head to the beach, got cozy in our cashmere, cuddled up and shot some photos! We had the most fun and relaxed shoot day ever, and I think that really shines through!

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One of my favorite pieces from the Naked Cashmere line is this Goat Shawl..perfect for the cool autumn nights where you wish you had something warm to throw on! This piece is so versatile..it can be a shawl, sweater or blanket.

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Love the ribbed detail and fit of the Josie Sweater by Naked Cashmere! Now that the weather in Cali has calmed down, this will be my go-to cardigan to layer for the cool nights.

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My girls and I have been living in the Irina Sweater!! For me, the perfect cashmere sweater should be a good balance between casual and sexy, but nothing too over the top. I love the oversized feel of this sweater and the off-the-shoulder feature!

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How beautiful is the soft ribbed detailing on the Sia Sweater by Naked Cashmere!! I love pairing this sweater with a good pair of denim or tucked into a leather skirt.

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Xx Jessi

 

 

 

 

59 Comments
  • Trendique

    You are SO gorrgeous!!! *_*

    P.s I really love the grey sweater!

    xo Vanessa from http://www.Trendique-Magazine.com

    November 1, 2016 at 6:14 am Reply
  • Siffat Haider

    Girl, you are a total smokeshow! I love the feeling of cashmere against my skin as well, you captured it perfectly!
    xo
    Siffat
    http://icingandglitter.com

    November 1, 2016 at 7:01 am Reply
  • La Bijoux Bella | by mia

    So cute and adorable . . . So fun and beautiful! :)

    You did it fabulously again Mademoiselle Jessi! :)

    La Bijoux Bella | by mia

    November 1, 2016 at 8:02 am Reply
  • Ashley

    How cozy and gorgeous do you look here?! Love this!

    -Ashley
    Le Stylo Rouge

    November 1, 2016 at 12:05 pm Reply
  • alessandra

    Such beautiful pictures! I love the sweater
    http://www.alessandrastyle.com

    November 1, 2016 at 12:16 pm Reply
  • molly

    Nothingggg better than cashmere! PS this is the prettiest group of girls ever!

    Xx
    Molly
    http://www.trendychickadee.com

    November 1, 2016 at 12:51 pm Reply
  • Laura

    Amazing pictures babe!! Love all the pieces ..they look SO cozy!! xoxo

    November 1, 2016 at 2:19 pm Reply
  • Samantha

    I’m absolutely in love with these pieces. I’m excited to pick up a few pieces for my mother in law and myself. Thank you for this amazing blogpost!

    November 1, 2016 at 4:24 pm Reply
  • Rose Wang

    Omg you girls look STUNNING!! Such a beautiful location and loving all these pieces..all so luxurious !! xo

    November 1, 2016 at 4:44 pm Reply
  • Amy

    What a fun campaign!! Definitely need to check out NAKED Cashmere… you all look sooo cute and cozy on the beach!! Love how these photos turned out babe : )

    xx, Amy
    http://www.theluxilook.com

    November 1, 2016 at 5:16 pm Reply
  • Millie

    Love love love this post!! You girls all look so confident and amazing, kind of jealous haha! Great marketing and great post Jessi x

    Millie x
    queenmillie.blogspot.com

    November 1, 2016 at 5:29 pm Reply
  • Nicole

    These photos are absolutely stunning!! Love all these cozy sweaters against the beach backdrop…simply beautiful! Xo

    November 1, 2016 at 9:04 pm Reply
  • Raysa Garcia

    Stunning goals! These photos are beyond words. You all look gorgeous!
    Xx, Raysa
    https://stylebyraysa.wordpress.com/2016/11/02/favorite-fall-pieces-by-vipme/

    November 1, 2016 at 9:32 pm Reply
  • Raysa Garcia

    I meant gals**** ??

    November 1, 2016 at 9:32 pm Reply
  • Violette

    This sweater looks so comfy! Beautiful photos!

    http://violettedaily.com

    November 2, 2016 at 1:57 am Reply
  • Zorica

    The sweater is amazing
    Love the photos
    xx
    https://theonethattravels.wordpress.com/

    November 2, 2016 at 4:03 am Reply
  • Sindy

    This looked like a fun campaign. I am pro promoting brands that you wear and know very well their ins and outs
    Great pictures
    http://www.sindisosdiary.blogspot.com

    November 2, 2016 at 6:04 am Reply
  • Christine Kong

    I feel the same way, cashmere is so soft and warm and perfect for the cooler temps. These photos are beyond beautiful and all of you ladies are so stunning. What a gorgeous location to highlight and feature this cashmere line. Can’t wait to check it out! xoxo, Christine
    http://dailykongfidence.com/

    November 2, 2016 at 8:21 am Reply
  • Mel

    looooove this shoot girl!! All of you look amazing! Can’t wait to see more from the campaign <3

    November 2, 2016 at 12:02 pm Reply
  • Sharon Wu

    Such stunning photos and all of you are total babes! I saw a few of these photos on your Instagram and fell in love xo, sharon

    http://www.stylelullaby.com/fashion/shopbop-surprise-sale/

    November 2, 2016 at 12:53 pm Reply
  • Maria | Looking Glass

    Such beautiful photos, you did an amazing job! I want to get cozy on the beach now too haha x

    November 2, 2016 at 5:29 pm Reply
  • Julie

    I think we’ll just go put on some cashmere sweaters and sit on the beach now. This should totally be an everyday normal outfit. BABES!

    Xo-
    Gem+Elli | gemandelli.com

    November 3, 2016 at 10:43 am Reply
  • Harleen

    Absolutely flawless Jessi! Every shot is stunning and I can’t decide which piece I love more – I want them all (I think the shawl is in the lead though)!

    – Harleen

    November 3, 2016 at 6:20 pm Reply
  • Maryam

    You look absolutely gorgeous! and nothing like a good cashmere, It’s such an essential piece!

    xo, Maryam
    http://www.glamandposh.com

    November 3, 2016 at 9:14 pm Reply
  • Carmen

    Aaw cashmere is definitively one of the best and comfiest materials for this season! I love this campaign and how you put attention on this great fabric :)
    xx, Carmen – http://www.carmitive.com

    November 4, 2016 at 6:47 am Reply
  • Mariann Yip

    You are absolutely gorgeous! I also love cashmere and think that sweater looks beautiful on you :)

    http://mariannyc.com/2016/11/04/keeping-it-basic/

    November 4, 2016 at 10:35 am Reply
  • Eva | dark-rebel.com

    Love the sweater! And the pictures are just…PERFECT!
    You look fab, girl

    xx, Eva

    http://www.dark-rebel.com

    November 5, 2016 at 9:28 am Reply
  • Lily Kanaya

    Naked in cashmere is a good idea! Love all the photos :-)

    – Lily Kanaya
    http://www.Glowlicious.Me

    November 5, 2016 at 8:57 pm Reply
  • Aurelie | Surface85

    OMG! You all look GORGEOUS! The sweater looks so soft, I want one :)
    Great post.
    xx
    Aurelie | http://www.surface85.com

    November 9, 2016 at 8:21 am Reply
  • Thays Dos Santos

    You guys are all so gorgeous! Love the photos <3
    Thays

    http://www.simplythays.com

    November 9, 2016 at 8:44 am Reply
  • Miki

    You look gorgeous. Great shots! There’s nothing better than the touch of cashmere against your skin in the winter.

    Xo,
    Miki
    http://mikialamode.com

    November 12, 2016 at 7:06 pm Reply
  • Lauren

    What size of the Irina sweater are you girls wearing? Looking to buy one that fits the same way! Im normally a size 2 and can’t decide if I should get a Small or a Medium to have it fit the same as in these photos!

    February 9, 2017 at 1:31 pm Reply

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